Precision, Compliance, and Intelligence for Pharma Sales Excellence
The pharmaceutical industry operates in a unique landscape of stringent regulations, complex stakeholder relationships, and mission-critical sales intelligence. SYNCHRON CRM 2.0 is purpose-built to address the intricate requirements of pharmaceutical companies worldwide.
From managing healthcare provider relationships to tracking compliance requirements, coordinating multi-channel sales strategies, and leveraging real-world data insights, SYNCHRON empowers pharmaceutical teams to maximize market penetration while maintaining absolute regulatory compliance.
Regulatory Compliance
Provider Engagement Growth
Data Accuracy
Understanding the complexity of pharmaceutical sales and marketing
FDA regulations, anti-kickback statutes, Sunshine Laws, and international compliance requirements demand absolute transparency and documentation in every interaction.
Managing relationships with physicians, healthcare systems, hospitals, pharmacies, and patient organizations requires sophisticated segmentation and targeted engagement strategies.
Pharmaceutical companies need real-time access to prescription data, market trends, competitor intelligence, and patient populations to optimize territory management and targeting.
Coordinating sales, medical affairs, patient support programs, digital marketing, and partner networks requires unified visibility and aligned messaging.
Protecting sensitive healthcare provider information, patient data, and proprietary market intelligence is critical and heavily regulated.
Maintaining comprehensive audit trails for regulatory inspections, internal compliance reviews, and legal discovery requirements is non-negotiable.
Comprehensive platform designed specifically for pharmaceutical organizations
Specialized field force management designed for pharmaceutical sales teams
Record and track all field representative interactions with physicians, healthcare providers, and healthcare systems with compliant documentation.
Data-driven territory assignments based on market potential, provider density, and representative performance metrics.
Leverage real-world data on prescribing patterns, patient populations, and competitive dynamics for each prescriber.
Automated call documentation ensuring Sunshine Law compliance and regulatory audit readiness with every field interaction.
Unified healthcare provider and stakeholder management
Master database of physicians, healthcare systems, hospitals, clinics, and pharmacies with rich profile data and hierarchies.
Advanced segmentation by specialty, prescribing volume, patient populations, therapy areas, and engagement potential.
Track relationships and engagement with patient advocacy groups, medical associations, and healthcare organizations.
Integrate field sales with medical affairs teams, key opinion leader (KOL) management, and scientific liaison activities.
Coordinate campaigns across digital, direct, event, and scientific channels
HIPAA-compliant digital marketing to healthcare providers with targeted messaging and compliance controls.
Manage scientific conference attendance, booth operations, speaker programs, and attendee engagement tracking.
Track distribution of clinical data, educational materials, and scientific publications with compliance documentation.
Coordinate patient support programs, assistance initiatives, and patient journey tracking with sales and marketing efforts.
Built-in compliance framework for pharmaceutical regulations
Automatic capture and documentation of transfers of value to healthcare providers for mandatory regulatory reporting.
Built-in safeguards and controls to ensure all interactions comply with anti-kickback statutes and healthcare fraud regulations.
Comprehensive audit logs of all system activities, data changes, and user actions for regulatory inspections and legal discovery.
Real-time compliance monitoring with automated alerts for policy violations or regulatory risk indicators.
SYNCHRON adapts to the unique requirements of your therapeutic focus
Manage prescriber relationships, hospital formularies, and cardiology networks with disease-specific market intelligence.
Track oncology specialist networks, hospital partnerships, and patient outcomes with compliance documentation.
Manage specialist relationships, patient registries, and psychiatric care coordination with sensitivity to patient privacy.
Coordinate with gastroenterology, rheumatology, immunology, and other specialty practices with tailored engagement strategies.
Manage large prescriber networks, vaccination campaigns, and patient education programs at scale.
Multi-country operations with localized regulations, provider networks, and market requirements.
Leverage market data to optimize sales strategy and territory performance
Real-time prescribing patterns, volume trends, and competitive market share for each prescriber and facility.
Patient demographic data, diagnosis trends, and treatment patterns to identify market opportunities.
Comprehensive healthcare system hierarchies, referral patterns, and decision-making structures.
AI-powered scoring of prescriber and facility opportunity potential based on market data and performance metrics.
What pharmaceutical companies achieve with SYNCHRON
Streamlined tools, intelligent targeting, and compliance automation enable teams to focus on high-value relationships.
Better targeting and multi-channel coordination expand reach within key accounts and providers.
Automated compliance controls reduce regulatory risk and simplify audit processes.
Built-in controls and audit trails eliminate manual compliance oversight and regulatory exposure.
Real-world data integration and analytics enable strategic territory and resource optimization.
Automated Sunshine Law and regulatory reporting reduces administrative burden and accelerates submissions.
Connect with your existing pharmaceutical systems and data sources
Real-world data feeds
Business intelligence systems
Outlook, Gmail, Teams
Call recording & logging
EHR & HIS connections
HIPAA-compliant authentication
Discover how SYNCHRON CRM 2.0 delivers compliance, efficiency, and market-driven growth